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:: Alptitude offer a large number of self-catered chalets in the French Alps, both during the summer and winter. When they approached ArtificialSernedipty for a new brand identity, our answer was to play off the classic mountain posters that were famously used in the region during the 1940s.
:: A hand-drawn version of the towering Angalon mountain formed the background, whilst blue and yellow skies were adopted to depict both Alptitudeās summer and winter operations. The identity was finished off with a distinctive typeface that also mimics those used from the vintage posters.
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